Dutch-based company WDM Management BV, organiser of the Word Dressage Masters, has appointed Eurosport Events as the TV Producer and Official Media Partner of the 2011 Word Dressage Masters season.

As part of the partnership agreement, Eurosport Events will be in charge of the TV production of the “Kur to Music” event, a prestigious choreographed competition considered as the pinnacle of dressage execution.
Eurosport Events will be also the licensing agent handling Media rights distribution on a worldwide basis.

The 2011 World Dressage Masters will receive TV coverage on Eurosport, Europe's #1 pan-European TV channel reaching over 123 million homes across 59 countries.
For each of the events on this year's WDM calendar, Eurosport will broadcast a 26-minute highlights magazine as part of  the "Wednesday Selection", a weekly prime-time programme featuring a selection of the best action from around the world in golf, sailing and equestrian sports.

The 2011 WDM season features four events: Palm Beach (USA) 9-11 March, Munich (GER) 2-5 June, Falsterbo (SWE) 7-9 July and Hickstead (GBR) 29-31 July.
Eight of the world’s top riders will compete this season, for the 400,000 Euros prize money, making it the world’s richest dressage series.
The World Dressage Masters, presented by Axel Johnson Group, was founded by equestrian innovator Exquis and the international sports marketing agency SportBizz in 2008.

"Eurosport is our partner of choice for worldwide tv coverage” said John van de Laar, managing director of the World Dressage Masters.“I am convinced that partnering with one global media partner that manages all the aspects of television production, distribution and broadcasting will contribute to a rapid growth of the World Dressage Masters. Together with Eurosport we will look into new and innovative possibilities to develop the media exposure and interest in our discipline".

“We are very happy to partner with WDM in order to promote and increase the awareness of dressage and especially the freestyle to music competitions. Our strong equine experience acquired through our collaboration with the Global Champions Tour, the Saut Hermes and the Gucci Masters, will enable us to create an exciting series of programmes featuring these exceptional high-status competitions. As Europe's leading sports entertainment group, Eurosport is delighted to offer the WDM all the group's experience and expertise in international broadcasting and promotion” added Géraldine Filiol, Managing Director of Eurosport Events

Eurosport will show the WDM highlights programme of Palm Beach on Wednesday 6 April at around 9 PM (CET).

About Eurosport Events
Eurosport Events is the event management arm of the Eurosport Group. It is a division dedicated to the organisation, commercial management, production and promotion of international sporting events.
Eurosport Events is the promoter of several prestigious motorsport series. These include the FIA World Touring Car Championship (WTCC) and the Intercontinental Rally Challenge (IRC). Eurosport Events is also involved in equestrianism with the Global Champions Tour, the Saut Hermes and the Gucci Masters.

About World Dressage Masters
The World Dressage Masters (WDM) is the world’s premier dressage circuit in the green season. Founded in 2008 by equestrian innovator Exquis and international sports marketing agency SportBizz the World Dressage Masters is in her second consecutive season. Dressage has a large and very committed fanbase. WDM caters to the needs of these fans by offering a comprehensive and attractive sport and media format featuring the best shows and riders in the world.
Presenting partner of WDM is the Swedish Axel Johnson Group. Official partners of WDM are Nürnberger Versicherungsgruppe, Moorland and Exquis. Official supplier is Jerich International.
More information at: www.worlddressagemasters.com